The “FREE Street WiFi” network currently attracts around 25,000 unique users per month from 28 hotspots in Westminster.
Following the initial rollout in central London, plans are in place for a city-wide and national expansion, taking advantage of Spectrum’s 1,800 street payphone kiosks (of which 1,500 are within the M25).
Chris Bull, Founder of Selective Media commented: “For the first time, brands can drive sales by using local Wi-Fi hotspots to deliver mobile vouchers to shoppers who are nearby one of their stores. This is great news for London’s shoppers, who will not only be able to surf the web for free, but be rewarded with money-saving deals for doing so. The big benefit for brands is that it gives them an opportunity to target an affluent, on the go, tech-savvy young audience, who can be hard to reach through more traditional channels.”