AirSage’s software technology aggregates anonymous signaling data from wireless mobile operators and converts the data into real-time traffic information for entire roadway networks.
“We are pleased to partner with Logica as they bring world-class ITS expertise and world-wide deployment capabilities,” said Cy Smith, AirSage’s founder and CEO. “Our technology is easy to implement and much less expensive than alternatives like fibre-optic cable and traffic cameras. Further, our technology provides comprehensive road network coverage. For example, in the U.S., we cover more than 330,000 km with real-time traffic information – that’s 20 times more than the substandard 16,000 km covered by sensors.”
However, in this area the biggest problem is not really to master the technology but to have access to the wireless operator’s network to implement it. There are at least half a dozen companies having developed this kind of technology: TomTom, Navteq, Trafficcast, AirSage, IntelliOne and Cellint. But so far, TomTom is the only one that has been able to sign up wireless operators in several countries.
At this stage AirSage has an agreement with Sprint in the United States, but no wireless operator partners in Europe yet.