Location-based couponing get started in Italy



Location-based couponing get started in Italy
Italian LBS provider modomodo has teamed up with online discount website Cittàshop.it to provide Italian customers an easy way to find discounted items and services in locations around them with a few clicks on their mobile phones.

The application developed by modomodo let consumers select the nearest coupons based on the GPS position of the phone. The user can browse coupons by categories and distance and display a map of the location. Coupons are redeemed in the shops when displayed on the phone screen.

Cittàshop has been operating on the web since 1999 (the company was publishing a paper magazine since 1994) and offer coupons in 39 cities across Italy. “Cittashop.it provides real and guaranteed discounts, with more than 3,000 promotions usable in thousands of shops all over Italy,” underlines Piergiorgio Segre, Cittashop’s CEO.

“The number of Italian people that buy, through their mobile, contents for their own mobile is dramatically increasing, about 13 million people last year, according to a research recently done by the Mobile Content & Internet Osservatorio of Politecnico of Milan", commented Fabio Maglioni, CEO at modomodo. "Actually Italy is leader in terms of use of mobile phones and sale of mobile contents” .

Based in Milan, Italy, modomodo was established in 2008 and received a first round of funding in December 2008.

Location-based couponing get started in Italy

Thursday, July 23rd 2009


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