The application developed by modomodo let consumers select the nearest coupons based on the GPS position of the phone. The user can browse coupons by categories and distance and display a map of the location. Coupons are redeemed in the shops when displayed on the phone screen.
Cittàshop has been operating on the web since 1999 (the company was publishing a paper magazine since 1994) and offer coupons in 39 cities across Italy. “Cittashop.it provides real and guaranteed discounts, with more than 3,000 promotions usable in thousands of shops all over Italy,” underlines Piergiorgio Segre, Cittashop’s CEO.
Based in Milan, Italy, modomodo was established in 2008 and received a first round of funding in December 2008.