Local search and LBS provider uLocate Communications today announced the launch of a hyper-local advertising network, WHERE Ads, which inventory gathers the WHERE application as well as partners Geocade, Jambase, MocoSpace and Superpages.com. “We built WHERE Ads because we wanted to deliver a better advertising...

INTERVIEW: Harnessing user location data is vital if the full potential of an ad-funded business model in the mobile world is to be achieved. GPS Business News spoke to Lisa Peterson, a wireless industry consultant, about the obstacles in the path location-based advertising – and the opportunities it offers.

Last week New-York-based location-based service and community provider Socialight re-launched itself as a kind of Ning for LBS, allowing small organizations to create their own community with a LBS spin on a mobile and web- based location-aware platform. Socialight attaches multimedia content and local social...

Navizon Inc. today announced that the company has signed a licensing agreement with Microsoft Corp., under which Microsoft will use Navizon’s global location database (wi-fi and cell tower triangulation) to provide an enhanced experience to its mobile users. "This agreement with Microsoft validates the power of...

At the Mobile World Congress in Barcelona last week, French 3D start-up Visioglobe was showing off a pedestrian navigation application on the iPhone using NAVTEQ map data and its proprietary algorithms to render a fluid textured 3D city. Watch the video below shot by NAVTEQ:

Mobile World Congress 2010 has closed its gates at the end of last week in Barcelona. After four days of mobile hype a few remarks and lessons can be drawn from the show. First, the Location-Based Service (LBS) market is here. Last year’s congress saw a lot of talks about LBS during the conference sessions while this...

Skyhook Wireless today announced that Gowalla, a location-based social networking service, has added Skyhook’s Core Engine to its Android application for improved location results. Gowalla is a mobile social network that allows users to check in and share current location with friends to earn achievements. “Up...

UK-based Creativity Software, which offers location-based platforms and services to wireless operators, has enjoyed some success in tailoring LBS services to emerging markets. Very recently the company has helped Nigerian CDMA operator Starcomms to launch a friend/family finder uniquely based on text messages. At the...

Location-based gaming start-up Booyah announced a few days ago that its mobile game MyTown has gained over one million users since its launch in December 2009. The company reports to add more than 100,000 new users each week logging an excess of 25 million weekly check-ins from its community. "Reaching the milestone of...

The regional mapping companies AND Automotive Navigation Data (Netherlands); EMG (China) and Orion (Dubai) have joined forces to create a Global Digital Mapping Alliance (GDMA) which will establish its Head office in the Netherlands. The goal of the Alliance, which seems largely driven by AND, is to create a third...

CloudMade, the start-up company that provides a LBS platform and tools using the user-generated OpenStreetMap database announced it has integrated Location Based Advertising (LBA) into its platform. This allows LBS developers to display highly targeted location-based advertisements in their web or mobile applications to further...

Activity in the location-based advertising market is growing rapidly – and not just in North America. That's according to Ramy Yared, managing director of adsmobi, the newly-established media buying arm of mobile advertising firm Smaato. New York-based Yared said location-based services have been flagged up as the...