GPS BUSINESS NEWS

Location-Based Ads

GfK Location Insights Launched in the U.S - 01/15/2013

Market research firm GfK has launched this week in the United States Location Insights, a service that uses anonymous Cell-ID-based location data to help retailers understand the movements and demographics of crowds around and in specific stores....

Intersec Partners with Alcatel-Lucent for Location-Based Advertising - 01/10/2013

Intersec, a software supplier to wireless operators has announced this week a global partnership with Alcatel-Lucent for the creation of a geo-targeted marketing service. Alcatel-Lucent's Optism Mobile Marketing solution will be embedded with...

This Week in Location Based Marketing (Podcast #110) - 01/04/2013

Welcome to episode #110 – the predictions show. Recorded live December 29, 2012. On today’s show the most impactful stories on 2012, our six predictions for 2013 and our choices for companies to watch in the coming year. Episode 110 Recorded:...

This Week in Location Based Marketing (Podcast #112) - 01/04/2013

Welcome to episode #112 of This Week in Location Based Marketing. On today’s show: We’ve got 9 stories for you including our bewilderment of Waze, why we thing 4sqTrigger is on to something, and UrbanAirship is already getting things done with...

This Week in Location Based Marketing (Podcast #111) - 01/04/2013

Welcome to episode #111 of This Week in Location Based Marketing. On today’s show: A quick look at the state of telematics, Parking Douche, and a great campaign from Meat Pack in Guatamala. Plus our usual M&A and funding activity, our resource of...

This Week in Location Based Marketing (Podcast #114) - 01/04/2013

Welcome to episode #114 of This Week in Location Based Marketing. On today’s show we bring you stories on Listia, FrontFlip, a deep dive into what Facebook Graph Search means to location, Rob’s latest obsession app called Moves plus special guest...

This Week in Location Based Marketing (Podcast #113) - 01/04/2013

Welcome to episode #113 of This Week in Location Based Marketing. On today’s show we are 40% Google with stories about Zavers and Fieldtrip, 40% payments with stories on PayPal and GoBank and all in with RedStripe’s latest local initiative. Plus...

This Week in Location Based Marketing (Podcast #109) - 12/26/2012

Welcome to episode #109 of This Week in Location Based Marketing. On today’s show: News from Placecast, Facebook, Foursquare, Grokr, Sensewhere, Shopular, Chase Bank, UrbanCompass and Tapit Media. Plus Mommy Googles Santa Claus and special Guest...

SocialVibe Uses Placecast Geofencing Tech: Online Engagement to In-Store Purchase - 12/19/2012

U.S. engagement advertising specialist SocialVibe has partnered with Placecast to offer geotargeted push advertising capabilities to its customers. The partnership allows SocialVibe to deliver virtual currency via SMS to users who have completed...

Nexage: Geo-Targeted Mobile Banners on the Rise - 12/18/2012

According to a report from mobile advertising exchange platform Nexage, demand and supply of location-enabled mobile impressions were on a strong rise of approximately 30 percent per month between May and October 2012. “We are seeing a 30% per...

This Week in Location Based Marketing (Podcast episode #108) - 12/17/2012

Welcome to episode #108 of This Week in Location Based Marketing. On today’s show: Can Bing perform as the underdog, what about the new Google Maps for iOS and we get to the Point on augmented reality. Plus funding news, our resource of the week and...

This Week in Location Based Marketing (Podcast episode #107) - 12/12/2012

Welcome to episode #107 of This Week in Location Based Marketing. On today’s show: The carriers strike back, Broadcastr spins to Spun + acquisition news from Urban Airship, fundings by Clearstory and Poshmark and special guest Spun co-founder Scott...
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