GPS BUSINESS NEWS

 

Location-Based Ads

RadioShack to Use Single Touch for Location-Aware Ad Campaign - 03/31/2014

Single Touch Systems (OTCBB: SITO), a mobile media solutions provider, announced it has signed RadioShack for a campaign using its FollowMe location based mobile advertising technology. The media buy will encompass more than 8 million impressions...

xAd Expands Into EMEA & APAC - 03/27/2014

U.S. headquartered mobile location ad platform xAd has announced today its formal move into EMEA and APAC. xAd already started its expansion into India and the United Kingdom in 2013, but now the company is targeting eight additional countries in...

Placed Signed Up PayPal Media Network for Attribution and Targeting - 03/26/2014

U.S. ad tech start-up Placed has announced it has signed up PayPal Media Network (formerly known as WHERE) for its Placed Attribution (to quantify the impact of ads on in-store visits) and Placed Targeting (behavioural ad targeting based on location...

Interview with YOOSE: Hyperlocal Mobile Display Advertising - 03/17/2014

Born in Germany, but headquartered in Singapore, YOOSE is a demand side platform for hyperlocal mobile display advertising. The company, which started in 2008, works directly with advertisers to fulfill their inventory demand and provide an...

IAB Mobile Location Case Studies - 03/11/2014

The International Advertising Bureau (IAB) Local Committee has published a white paper dedicated to the use of location in mobile advertising. The paper starts with an explanation of location technologies then offers case studies with actual...

BlisMedia Uses Historical Location Data for Mobile Ad Retargeting - 02/27/2014

UK-based advertising technology company BlisMedia has announced the release of PATH a location retargeting platform that allow mobile advertisers to develop targeting strategies based on consumers’ past location behaviour. PATH combines historical...

Smaato: Location Commands 264% eCPM uplift for Mobile Ads - 02/06/2014

According to Mobile ad exchange Smaato in its Q4 2013 report, location parameters in mobile advertising request helped increase eCPMs by 264 percent the company found. the report is based the activity that takes place across Smaato‘s Mobile RTB Ad...

Yelp Turned $233M in Revenue in 2013 - 02/06/2014

Yelp, the North American local search company has released its financial results for the full year 2013 with $233.0 million in revenue , an increase of 69% compared to $137.6 million in 2012.  Net loss for 2013 was $10.1 million compared to a loss...

Location-Targeted Ad Network xAd Ended 2013 with $65M Run Rate - 01/30/2014

U.S. location-targeted advertising network xAd said that it “more than doubled revenue in 2013, ending the year on a $65 million run rate while maintaining profitability.“ The company also said its national client base expanded by more than 300...

Skyhook to Launch Hyperlocal GeoIP Product - 01/27/2014

Wi-Fi geolocation - which is available on every smartphone today - has become a kind of commodity, but Skyhook Wireless, who pioneered the field, is relentlessly reinventing itself around location and context based on this core expertise. The...

IBM: Growing Consumer Willingness to Share Location with Retailers - 01/15/2014

According to a new IBM study, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36 percent. Thirty-eight percent of consumers would provide their mobile number for the...

Foursquare Gets $35 million in a Series D Funding - 12/27/2013

Foursquare CEO Dennis Crowley announced earlier this week that his company raised $35 million in a Series D funding round. DFJ Growth and Capital Group (via their SMALLCAP World Fund) have been the investors in this round. Last April Foursquare...
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