Location-Based Ads

78% Marketers Use Location-Based Mobile Advertising - 07/27/2015

A new study from xAd that polled more than 500 marketers in 11 countries show that 78 percent of them use location targeting in their mobile advertising campaigns. Another sign of the market maturation is that of the 78% of marketers using location...

Dive into Location Accuracy in Mobile Advertising with PlaceIQ Chief Scientist - 06/18/2015

The Mobile Marketing Association (MMA) produced this week an interesting webinar featuring Jonathan Lenaghan, Chief Scientist at PlaceIQ. In this webinar he explained in details what are the challenges of location accuracy in mobile advertising....

Location-Based Audiences: When Location History Powers Ads - 06/15/2015

The U.S. chapter of the Mobile Marketing Association MMA published last month an interesting white paper dedicated to location-based audiences, i.e. targeting methods using location history of a device to infer demographics and lifestyle...

Mobile Publishers Still Messing Up With Bad Location Data - 05/18/2015

According to mobile location-based advertising platform Thinknear, 62 percent of ad requests are now including location data in the United States, while the location-enabled programmatic mobile inventory has been multiplied by two to three....

Beacon Startup Swirl Raised $18M, Twitter Now Part of Investors - 04/29/2015

Swirl Networks, a Boston startup deploying a proximity-based indoor mobile marketing platform has raised last week $18 million in equity financing from Hearst Ventures, SoftBank Capital, Twitter Ventures and other strategic investors. The Series C...

NinthDecimal Measures Online to Offline Conversion for ZenithOptimedia Customers - 04/01/2015

Mobile audience intel supplier NinthDecimal (formerly known as JiWire) has partnered with media buying group ZenithOptimedia to measure ROI of mobile advertising campaigns in the physical world. ZenithOptimedia is now using the Location Conversion...

Dex Media and Yext Expand Collaboration for SMB Marketing - 03/31/2015

Dex Media and Yext have announced a new collaboration to help small and medium-sized businesses enhance their Internet presence. “Together we create marketing solutions used by tens of thousands of businesses to enhance their Internet presence and...

Sonata Offers Custom Mobile Audiences Based on Location Patterns - 03/31/2015

Sonata, a subsidiary of the European ad network, TAPTAP, has launched a geo-contextual and geo-behavioral global advertising platform. The Sonata platform offers brands the ability to build custom audience segments based on consumers' location...

xAd CEO Dipanshu Sharma: “Advertising is Shifting from Mobile to Local“ - 03/04/2015

At the Mobile World Congress in Barcelona Dipanshu Sharma, CEO and founder of location-based mobile advertising network xAd answered to the questions of GPS Business News. Created a bit more than five years ago xAd is now a little over 200 people in...

Google's UriBeacon: More Disruptive than iBeacon? - 02/18/2015

In October 2014 Google created UriBeacon, an open specification to connect Bluetooth Low power beacons to the web, an experiment they called the Physical Web. UriBeacon could well be bigger than iBeacon in its disruptive role, providing a bridge...

Admoove: “There is a Chicken & Egg Problem Between Apps & Beacons“ - 02/16/2015

Admoove, the French mobile location-based advertising network was recently (read here) acquired by digital advertising and payment group Hi-Media for €2 million. We asked its CEO and co-founder Jérôme Léger to talk about this acquisition, its views...

ThinkNear Combines Location Targeting with MoPub Native Ads - 02/04/2015

ThinkNear, the advertising division of TeleNav, last week announced a partnership with advertising exchange platform MoPub for a native programmatic solution. "Our partnership with MoPub allows us to deliver a great product for marketers," said...
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