Our partner the Location-Based Marketing Association interviewed last week with Duncan McCall, founder and CEO of PlaceIQ, the New York City-based start-up that infers mobile audience from location and context.

Noam Bardin, CEO of Waze was interviewed on stage at the D: Dive Into Mobile conference last week. Noam Bardin said that Waze currently has 110 employees, 44 million users - including 12 million in the U.S. - with 1.5 Billion kms driven in March...

Commissioned by mobile company Swirl, a new report shows that female shoppers are keen on sharing their location with a shopping app as far as this app provides enough rewards. The study found that while 17% of women shoppers would not be willing...

A new survey from CouponCabin.com reveals that 20 percent of smartphone owners in teh United States have visited a store after receiving notification that specials, coupons or deals were available nearby. Seventy percent of smartphone owners would...

Alliance Data Retail Services, a U.S. provider of branded credit card programs, recently collaborated with network based geo-location aggregator Locaid to run an opt-in geofence pilot program between Black Friday and New Year's Eve in 2012. During...

Foursquare raised $41 million in loan and convertible debt said its CEO Dennis Crowley today. The deal was structured with a combination of new investment from the Silver Lake Waterman growth debt fund, as well as convertible debt from all existing...

Crowdsourced real-time traffic and navigation app Waze today announced a monetization partnership with IMS Internet Media Services, one of the leading digital media buyer in Latin America. "Waze is especially useful in the congested traffic of Latin...

Yesterday big geo-location data provider Factual announced a partnership with mobile advertising network Millennial Media. The ad network has integrated Factual’s Global Places data and the just released Geopulse Context API (Application Programming...

PlaceIQ announced today Place Visit Rate (PVR), a new mobile advertising success metric for retailers. PVR is defined as “the ratio of people who viewed mobile ads for a physical retailer and subsequently were observed in that store.“ Duncan McCall,...

GPS Business News recently interviewed with JiWire President David Staas as we wanted to learn more about their Location Graph, an audience profiling system that works based on the location history of mobile devices. GPS Business News: What is the...

In this video interview John Fisher the CEO of CrowdOptic explains how and why his company is creating metadata based on pictures (with associated GPS and sensor data) to determinate the focal point of attention of a crowd. This interview is brought...