GPS BUSINESS NEWS

Location-Based Ads

Thinknear Helps Marketers Separate the Wheat from the Chaff in Mobile Ad Location Data - 07/17/2014

Despite the fast growth of the location-based mobile display advertising market - or perhaps because of it - this industry as been plagued by the bad quality of location data, i.e. the difference between a mobile user's stated location (per an ad...

Geo-Targeted Ad Platform Proxistore Raised € 2.7 million - 07/10/2014

Proxistore, a Belgium-headquartered advertising company specializing in local display advertising has announced this week a new round of funding for an amount of € 2.7 million. Organized with the existing shareholders, private investors and the...

Adelphic to Use Geotargeting Solution from Factual for Mobile Advertising - 07/03/2014

Adelphic, a demand-side advertising platform for marketers is now using Geopulse Audience and Geopulse Proximity products from Factual. With Geopulse Audience Adelphic’s advertisers can target mobile campaigns against over 100 defined audience...

Placed Raised $10 Million in Series B Funding - 06/11/2014

Mobile advertising intelligence start-up Placed has raised $10 million in a Series B round of funding. The financing was led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. Existing investor, Madrona Venture Group,...

JiWire Rebrands as NinthDecimal and Launch Mobile Video Targeting Capabilities - 06/09/2014

JiWire announced today it has rebranded the company as NinthDecimal, a move that emphasizes its strategy to provide precise audience intelligence to mobile marketers. NinthDecimal leverages audience data built on one trillion geo-localized data...

xAd to Use Geo-Aware Ad Requests to Determine Store Visitation - 05/26/2014

Location ad platform xAd, has launched last week a beta version of a new product called Footprints which aims at visualizing mobile visitation behaviors in real time at over 14 million U.S. businesses. xAd’s Footprints technology analyzes 1.5...

Thinknear: Location Data of Mobile Impressions is “Anything but Accurate“ - 05/22/2014

Thinknear, the mobile ad network of Telenav has announced the launch of Location Score, an initiative to measure the accuracy of location data used in mobile marketing campaigns to improve targeting and campaign performance for marketers. The...

PubMatic and xAd Launch Location-Verified Programmatic Marketplace - 05/16/2014

PubMatic and xAd have announced today a partnership to bring to life a private programmatic marketplace allowing to target device both with lat-long location and the wealth of 1st, 2nd and 3rd party data provided by the PubMatic platform. “We...

PlaceIQ Retargets Mobile Audiences on Desktop via Tapad Tech - 05/13/2014

Mobile ad audience provider PlaceIQ announced today a partnership with Tapad, a provider of cross device user identification. This partnership allows PlaceIQ - which build mobile audiences through location, time and real world behavior analytics -...

Yoose Partners with Iconiction to Bring Hyperlocal Ads to MEA Region - 05/06/2014

Hyperlocal mobile ad network Yoose today announced a sales and distribution partnership with Iconiction, a Dubai-based digital innovation and acceleration hub for Middle East and African markets. Iconiction will help Yoose to bring the benefits of...

Berg Insight Increases LBA Market Forecast to €10.7 billion in 2018 - 04/30/2014

A new report from the analyst firm Berg Insight indicates that the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from €1.2 billion in 2013 (14.5% of mobile ad spend) at a compound annual...

Telefonica Selects Intersec LBS platform for EU & LatAm - 04/29/2014

France-based Intersec, a provider of software solutions to wireless operators has announced today an agreement with wireless carrier Telefonica to provide is LBS infrastructure solution Igloo to Telefonica subsidiaries in “several countries in both...
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