Location-Based Ads

12% Location Accuracy Improvement In Mobile Ads From Q2 to Q3 2014 - 09/15/2014

Location-based ad network Thinknear today said that the accuracy of location in mobile advertising campaigns has improved 12 percent between the second and the third quarter of 2014 in North America. This finding is part of its second Location Score...

xAd Raised $50M to Accelerate Its Location-Based Ad Tech - 09/08/2014

xAd, a U.S.-based demand side platform for mobile location-based advertising, just raised $50 million to further expand its location-based ad targeting technology. The round is a combined equity and debt financing led by Institutional Venture...

Factual Helps InMobi Build Geo-Derived Mobile Audiences for 760M Users - 08/27/2014

InMobi, the world’s largest independent mobile advertising platform will use Factual to create a sophisticated set of audience targeting solutions for brand advertisers. InMobi’s anonymous dataset of global mobile consumer activity (759 million...

Yext Expands Partners List with HERE, TomTom and More - 07/31/2014

Yext, which provides business listings management to retailers and brands, has added Nokia HERE, TomTom, DexKnows, Verizon, Tracfone and My Local Services to its list of publishers. Yext’s “PowerListings Network“ of publishers now has more than 50...

YP Mobile Ad Revenue Approaches $400M, Total Rev Nearly $1B - 07/30/2014

YP, one of the largest U.S. local ad platform, had nearly $400 million in mobile search revenue in 2013, making it the number three company in the U.S. mobile advertising industry after Google and Twitter, according to analyst firm IDC. Overall, YP...

StrikeAd to Use Factual’s GeoPulse Products Globally - 07/29/2014

Factual has extended its partnersip with mobile demand side programmatic advertising platform StrikeAd to run mobile advertising campaign using Geopulse Audience and Geopulse Proximity products on a global basis. Geopulse Proximity enables...

Thinknear Helps Marketers Separate the Wheat from the Chaff in Mobile Ad Location Data - 07/17/2014

Despite the fast growth of the location-based mobile display advertising market - or perhaps because of it - this industry as been plagued by the bad quality of location data, i.e. the difference between a mobile user's stated location (per an ad...

Geo-Targeted Ad Platform Proxistore Raised € 2.7 million - 07/10/2014

Proxistore, a Belgium-headquartered advertising company specializing in local display advertising has announced this week a new round of funding for an amount of € 2.7 million. Organized with the existing shareholders, private investors and the...

Adelphic to Use Geotargeting Solution from Factual for Mobile Advertising - 07/03/2014

Adelphic, a demand-side advertising platform for marketers is now using Geopulse Audience and Geopulse Proximity products from Factual. With Geopulse Audience Adelphic’s advertisers can target mobile campaigns against over 100 defined audience...

Placed Raised $10 Million in Series B Funding - 06/11/2014

Mobile advertising intelligence start-up Placed has raised $10 million in a Series B round of funding. The financing was led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. Existing investor, Madrona Venture Group,...

JiWire Rebrands as NinthDecimal and Launch Mobile Video Targeting Capabilities - 06/09/2014

JiWire announced today it has rebranded the company as NinthDecimal, a move that emphasizes its strategy to provide precise audience intelligence to mobile marketers. NinthDecimal leverages audience data built on one trillion geo-localized data...

xAd to Use Geo-Aware Ad Requests to Determine Store Visitation - 05/26/2014

Location ad platform xAd, has launched last week a beta version of a new product called Footprints which aims at visualizing mobile visitation behaviors in real time at over 14 million U.S. businesses. xAd’s Footprints technology analyzes 1.5...
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