Location-Based Ads

Google's UriBeacon: More Disruptive than iBeacon? - 02/18/2015

In October 2014 Google created UriBeacon, an open specification to connect Bluetooth Low power beacons to the web, an experiment they called the Physical Web. UriBeacon could well be bigger than iBeacon in its disruptive role, providing a bridge...

Admoove: “There is a Chicken & Egg Problem Between Apps & Beacons“ - 02/16/2015

Admoove, the French mobile location-based advertising network was recently (read here) acquired by digital advertising and payment group Hi-Media for €2 million. We asked its CEO and co-founder Jérôme Léger to talk about this acquisition, its views...

ThinkNear Combines Location Targeting with MoPub Native Ads - 02/04/2015

ThinkNear, the advertising division of TeleNav, last week announced a partnership with advertising exchange platform MoPub for a native programmatic solution. "Our partnership with MoPub allows us to deliver a great product for marketers," said...

Mobile Data Platform Adsquare: “Where and When People Go Are the most Powerful Indicators of People Interests & Preferences“ - 01/22/2015

GPS Business News recently interviewed with Tom Laband, CEO at Adsquare, a German-based start-up company that offers data to target mobile advertising based on past and current locations. Born in 2011, Adsquare has 19 employees, recently raised...

The Beacosystem Technology Stack – We Have Liftoff - 01/21/2015

In 2014 the Bluetooth beacon ecosystem has evolved and grown substantially. It promises explosive growth over the next five years. We can now apply some structure to understand the mass of new companies that are competing to win a race to bridge the...

Hi-Media Acquires French Mobile Geo-Targeted Ad Network Admoove - 01/15/2015

Hi-Media SA, a group specializing in digital advertising and mobile payment, has announced the acquisition of 100% of the mobile marketing company AdMoove, the French leader geo-targeted mobile advertising. The transaction amounted to €2 million,...

Mappy Bets on Web-to-Store Monetization (Video Interview) - 12/23/2014

In October 2014 French mapping portal Mappy announced a change in its strategy. Instead of trying to compete head-to-head with Google maps, the subsidiary of SoLocal Group (formerly PagesJaunes, i.e. the French Yellow Pages heavy weight) launched an...

Experiences Using Beacons for Location-Based Advertising: Challenges and Opportunities - 12/23/2014

Telefonica Germany have a Location-Based Advertising solution, o2 More Local. This is based on Geo-fencing Points-Of-Sale or Points-Of-Interest, using passive Cell-ID Location so that subscribers are not tracked, and delivering messages via SMS and...

Is Small Cell the New iBeacon? - 12/23/2014

JCDecaux’s partnership with Vodafone to deploy small cells at billboards & bus shelters could enable proximity targeting of ads. “JCDecaux has announced a partnership with Vodafone to build small cell networks on street furniture and billboards...

Yext Expands to Europe, Acquires Dutch InnerBalloons for $8m - 12/18/2014

Business listings management supplier Yext has announced yesterday the acquisition of Leiden, Netherlands-based InnerBalloons, for $8 million; this acquisition will constitute the base of its European operations. InnerBalloons provides online POI...

Jeep Case Study Highlights the Value of Accurate Location of Geotargeted Ads - 12/17/2014

Mobile Geotargeted advertising platform ThinkNear has unveiled a case study with Jeep that demonstrates the impact of the quality of location data in mobile advertising campaigns. ThinkNear designed two test groups, both targeted a two mile geofence...

Factual Supplies Self-Serve Tools for Geofencing and Audience Creation to Ad Partners - 12/17/2014

Today, geopsatial data and tool start-up Factual announced two new tools for geofencing and audience targeting based on its Geopulse Proximity and Geopulse Audience products: Geopulse Proximity Designer Geopulse Proximity Designer enables Factual...
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