Location-Based Ads

Aupeo Selects Triton Digital for Highly Targeted Audio Ads in-Car - 04/14/2016

Panasonic subsidiary Aupeo announced today its collaboration with Triton Digital at the Worldwide Radio Summit in Hollywood, California. Panasonic OneConnect will leverage Triton Digital’s advertising platform, Tap OnDemand, to insert targeted ads...

Unacast: Aggregating Offline Consumer Behavioral Data from Beacons (Podcast) - 03/14/2016

The mobile advertising industry is relying more and more on location data, however these are often inaccurate and unavailable indoor. This is where proximity data from beacons kicks in to offer consumer behavior down to a precise aisle, shelf or...

Daniel Rieber, Adsquare: “One Step Ahead than Geofencing“ - 03/08/2016

At the Mobile World Congress two weeks ago, Daniel Rieber, Director of Marketing at Adsquare, a European Audience Management Platform, spoke with GPS Business News about the latest trends in location-based advertising. Rieber explained us the market...

PlaceIQ Raised $25 Million Funding in Series D Round - 01/19/2016

New York City-based mobile consumer behavior startup PlaceIQ has raised and additional $25 million funding in a Series D round led by Harmony Partners with participation of existing investors. Since its inception in 2010, PlaceIQ raised a total of...

NavAds Opens U.S. Office to Develop Branded Content in Maps & Nav - 11/19/2015

Amsterdam-based NavAds, a provider of branded location content to navigation and maps, today announced the launch of its U.S. operations based out of California. The company hired Gideon Rubin to head the U.S. operation as Chief Strategy Officer and...

Sensoro Claims Largest iBeacon Network with 110,000 Units in China - 11/12/2015

Sensoro, a Chinese maker of bluetooth beacons has announced today that they are running and managing a network of beacons consisting of 110,000 units, likely to be the largest deployment by a single manufacturer worldwide. The network spans 25 movie...

Yext Debuts Beacon Solution - 10/01/2015

Yext, the location management platform for businesses has announced Xone, a mobile engagement product that leverages Bluetooth beacons. "A brand's physical locations should be where they have the greatest home field advantage," stated Yext CEO...

Thinknear Launches Mobile Location Ad Toolkit for Political Campaigns - 09/30/2015

Thinknear, the mobile advertising subsidiary of TeleNav has unveiled the ThinkPolitical Toolkit, a new location-based mobile advertising solution designed for political marketers. The move comes as political campaigns increase spending on mobile...

78% Marketers Use Location-Based Mobile Advertising - 07/27/2015

A new study from xAd that polled more than 500 marketers in 11 countries show that 78 percent of them use location targeting in their mobile advertising campaigns. Another sign of the market maturation is that of the 78% of marketers using location...

Dive into Location Accuracy in Mobile Advertising with PlaceIQ Chief Scientist - 06/18/2015

The Mobile Marketing Association (MMA) produced this week an interesting webinar featuring Jonathan Lenaghan, Chief Scientist at PlaceIQ. In this webinar he explained in details what are the challenges of location accuracy in mobile advertising....

Location-Based Audiences: When Location History Powers Ads - 06/15/2015

The U.S. chapter of the Mobile Marketing Association MMA published last month an interesting white paper dedicated to location-based audiences, i.e. targeting methods using location history of a device to infer demographics and lifestyle...

Mobile Publishers Still Messing Up With Bad Location Data - 05/18/2015

According to mobile location-based advertising platform Thinknear, 62 percent of ad requests are now including location data in the United States, while the location-enabled programmatic mobile inventory has been multiplied by two to three....
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