Location-Based Ads

Yext Expands to Europe, Acquires Dutch InnerBalloons for $8m - 12/18/2014

Business listings management supplier Yext has announced yesterday the acquisition of Leiden, Netherlands-based InnerBalloons, for $8 million; this acquisition will constitute the base of its European operations. InnerBalloons provides online POI...

Jeep Case Study Highlights the Value of Accurate Location of Geotargeted Ads - 12/17/2014

Mobile Geotargeted advertising platform ThinkNear has unveiled a case study with Jeep that demonstrates the impact of the quality of location data in mobile advertising campaigns. ThinkNear designed two test groups, both targeted a two mile geofence...

Factual Supplies Self-Serve Tools for Geofencing and Audience Creation to Ad Partners - 12/17/2014

Today, geopsatial data and tool start-up Factual announced two new tools for geofencing and audience targeting based on its Geopulse Proximity and Geopulse Audience products: Geopulse Proximity Designer Geopulse Proximity Designer enables Factual...

Adsquare Recruits Tuomo Kokko From xAd - 12/12/2014

German mobile audience vendor Adsquare has announced this week the recruitment of Tuomo Kokko as Director Partner Management. Tuomo was hired from location-based advertising platform xAd where he spent seven months. Prior to this, Kokko worked a...

TAPTAP Networks Taps Locomizer for Location Analytics - 12/10/2014

Locomizer, a location analytics startup for mobile ads has announced an agreement with TAPTAP Networks, the largest independent mobile ad network in Spain and Latin America. The technology from locomizer will be enriching TAPTAP’s Sonata Ad...

Canadian Buy Side Ad Platform EQ Works Selects Factual Data - 11/13/2014

Canadian digital marketing firm EQ Works has announced a partnership with Los Angeles-based Factual, which specializes in POI data and location intelligence. EQ Works will use location-based audience data built by Factual. in Canada, the Factual...

TabMo AdWay: When Billboards Meet Location-Based Mobile Ads - 11/04/2014

GPS Business News recently met with Renaud Biet, co-founder of TabMo, a buy-side mobile programmatic advertising platform based in France. Among Tabmo’s solutions there is one that raised our interest, it is called Ad Way and it marries Out of Home...

Vistar Media Uses Carrier Data to Target People Across OOH and Mobile - 10/27/2014

U.S.-based start-up Vistar Media, unveiled a new type of advertising platform that allow marketers to target consumers across Out-Of-Home and mobile advertising. At the basis of its work Vistar uses signaling data from two U.S. wireless networks:...

TeleNav’s Counsel L. Hillberg Takes the Helm at Ad Subsidiary ThinkNear - 10/21/2014

ocation-based mobile advertising platform Thinknear, a subsidiary of GPS navigation vendor TeleNav, was given a new President and General Manager in the name of Loren Hillberg. Hillberg is replacing Eli Portnoy who founded the company in 2011 prior...

One Mile Radius for Facebook Local Awareness Ads - 10/08/2014

Facebook has announced this week a new local awareness Ad format which offers to display an ad for a local business within a one mile radius of its address. Like any other Facebook ad it will be displayed in the news feed of Facebook users (within...

xAd Partners with AdMoove for Audience Targeting in France - 09/23/2014

French Location-based ad network AdMoove is joining xAd, the global location marketplace, to bring a new service to the French market with their targeting technology, including, location verification, geo-based audiences and dynamic geo-fencing....

Location-Based Ads Complementary to In-Office Advertising Screens - 09/22/2014

Captivate Network, a company that provides in-office video advertising, has formed a strategic partnership with location advertising marketplace xAd, to help advertisers reach professionals at multiple touch-points throughout their workday....
1 2 3 4 5 » ... 14