LOC-AID, Location Labs to Access Verizon Location APIs



LOC-AID, Location Labs to Access Verizon Location APIs
Verizon Wireless today made possible what the U.S. LBS industry has been waiting for a (very) long time: opening up its network-based location infrastructure so third party developers can access the location data of their 90 million subscribers.

This is a real opportunity for location aggregator such as LOC-AID and Location Labs who already got access to most of the other nationwide operators: AT&T, Sprint and T-Mobile in the case of Location Labs. The latter is now claiming to potentially give access to the location of 250 million phones across the United States.

The announcement came at the Verizon Developer Community (VDC) Conference, taking place this week in Las Vegas where the operator has been making available 20 different location-, messaging- and network-based application programming interfaces (APIs) to developers.

Verizon is offering two versions of location APIs: coarse location, which has an average range of one to two miles and works with all Verizon Wireless phones; and refined, which offers more granular location information and works on a select number of Verizon Wireless phones. Verizon Wireless requires the user to opt-in and consent to provide location information to the requestor per industry best practices and Mobile Marketing Association guidelines.

Thanks to the location aggregators applications such as Location-based weather alerts, people tracking, location-based mobile marketing and many other are now able to leverage location across all major US network.

“For the past decade, it’s been the year of LBS. I’m happy to say that 2010, at long last, really IS the year of LBS. Why 2010? Because the largest carriers in the United States have made it so,” wrote LOC-AID CEO Rip Gerber in blog post today.


Tuesday, September 21st 2010


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