The second one was revealed when uLocate Communications – the company behind the GPS widget platform WHERE - announced that Yokel is one of the three winners of its developer contest. Yokel is a location-enabled web shopping portal that helps consumers find the availability and pricing of products in nearby retail stores based on their current location(a postcode on the web, GPS coordinates on the mobile widget). Yokel allows users to search for virtually any type of item in its database that includes over 300,000 stores and millions of products. Its service is now available on the WHERE platform for use by customers of wireless operator Boost, Alltel and Sprint.
ShopLocal.com, a well known player in this field (through circular promotions and website), had already a GPS widget on WHERE since August. It allows consumers to access to current promotions available in their local communities whether they are shopping online or in store. WHERE costs $2.99/month, then all widgets are free.