GPS BN: What do you offer in terms of business models to these LBS customers?
JS: Our core philosophy is to make it easy for them. Basically we want to do whatever the vector data guys do. This means a large range of business models: revenue share, license per device sold, fixed cost plus revenue share. We are very flexible and we want to adapt to their business.

GPS BN: And what about pricing pressure and the competitive landscape?
JS: If we look at the pricing pressure, our strategy is to build a competitive advantage. We want to be very close to our customers and try to solve more problems for them. This is the reason why we have established a direct sale organization. We are starting discussing with them derivative products they could use in the future.

But in the short term we do not expect too much pressure on prices. Aerial picture is probably the biggest threat in the LBS market because what customers are first looking for are pictures of cities and this is where aerial picture providers have the more to offer. But we also have a full suite of aerial imagery products even if our strategy here is based on partnerships, we do not own planes ourselves.

GPS BN: And what about the other satellite picture providers: GeoEye, Spotimage?
JS: If you look at Spotimage so far they only have medium size resolution with their satellites, so for the consumer LBS market we have an edge. Looking at GeoEye, we have an advantage in terms of coverage. Because they have been working more on projects, their coverage is not as global as ours.

GPS BN: Thank you very much for your time.
JS: You are most welcome.