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JiWire Partners with Datalogix to Enhance Location-Based Targeting with Consumption Patterns



JiWire Partners with Datalogix to Enhance Location-Based Targeting with Consumption Patterns
Location-powered mobile advertising provider JiWire has unveiled this week a partnership with DataLogix in a strategy to enhance its location-derived audience segments with offline purchase data for the U.S. market.

Datalogix database includes more than 10 Billion purchase transactions from about 100 million US households.

Bringing together the expertise of the two companies, is an interesting idea. Advertisers can for example reach an audience like “healthy lifestyle moms” through location data such as presence in health clubs, parks and healthy restaurants. Integrating Datalogix’s purchase data further enhances this audience to “healthy lifestyle moms who buy organic and/or brand X.”


Wednesday, December 18th 2013


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