“This is a complementary business to our existing B2B offer”, explained Param Singh, CFO at Jentro in a phone interview with GPS Business News. He was however not very talkative about launching these new solutions in other markets than the UK.
After raising $29 million from US venture capital firms in June 2007 (read here), Jentro hired a US management based in Chicago while the development was in Munich and core business in Europe. In addition to this strange choice, Jentro had many issues with its customers. Motorola was a major client in the mobile space and its mobile navigation ambitions went south, in addition the other customers pursued in the PND space (for connected services) - namely Mio and Magellan - never or half-launched their connected PNDs. In the US the company never succeeded to convince a wireless operator on a market owned by NIM and TeleNav. In Europe sales to operators never materialized while competitors Telmap, Appello and Wayfinder signed up customers after customers. In the end none of the existing business was able to sustain the company which finally drastically reduced its headcount at the beginning of 2009 (read details here).
For Jentro FoxNav might be the last chance to make a real business out of the navigation market.