Jeep Case Study Highlights the Value of Accurate Location of Geotargeted Ads



Jeep Case Study Highlights the Value of Accurate Location of Geotargeted Ads
Mobile Geotargeted advertising platform ThinkNear has unveiled a case study with Jeep that demonstrates the impact of the quality of location data in mobile advertising campaigns.

ThinkNear designed two test groups, both targeted a two mile geofence around all Jeep dealerships in the Northeast and California regions.

The A group used the scored location data from ThinkNear (read more details here) while the B group used directly the location data from publishers without any filtering. The campaign creative was dynamically localized to make the ad more relevant.and engaging.

In test group A 94 percent of the impressions were delivered in the target area while in test group B only 29 percent of impressions are within the geofence.

Video engagement for user reached within the target geoaudience area was two times higher than for users outside the area.

The campaign also used technology from Placed to measure the cost per dealer visit and the overall lift in foot traffic. Group A had a 102% lift increase in dealer visits and its cost per dealer visit was 35 percent lower compared to group B (see image).

Wednesday, December 17th 2014


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