ThinkNear designed two test groups, both targeted a two mile geofence around all Jeep dealerships in the Northeast and California regions.
The A group used the scored location data from ThinkNear (read more details here) while the B group used directly the location data from publishers without any filtering. The campaign creative was dynamically localized to make the ad more relevant.and engaging.
Video engagement for user reached within the target geoaudience area was two times higher than for users outside the area.
The campaign also used technology from Placed to measure the cost per dealer visit and the overall lift in foot traffic. Group A had a 102% lift increase in dealer visits and its cost per dealer visit was 35 percent lower compared to group B (see image).