Italian AvMap Debuts iPhone Nav App, Targets Verticals



Italian AvMap Debuts iPhone Nav App, Targets Verticals
Italian navigation provider AvMap has launched yesterday its first iPhone navigation application in partnership with Touring Editore, the publishing arm of the Italian touring club. The application combines the turn-by-turn navigation know-how of AvMap with the tourism content of the publisher.

The application corresponds to the mobile version of the G6 Touring , the portable navigation device AvMap developed and launched in partnership with Touring Editore in autumn 2010.

Sold at €49.99, G6 Touring has Italian Tele Atlas Maps on-board and more than 17,000 points of interest from Touring with hotel, restaurants and other tourism related locations. 6,000 of these POIs offer discounts to Italian Touring Club members (half a million people). Each of these POIs includes the Touring ranking, phone number, email, website, closing days, the accepted credit cards, price range and the availability of access for disabled people.

The software has 75 touristic and scenic roads for walking, cycling or driving with related texts and audioguides. G6 Touring also highlights 813 cities with particular tourism interest.

Italian AvMap Debuts iPhone Nav App, Targets Verticals
"We decided to embark on this new venture to adapt to market trends,” explained AvMap CEO Simone Lazzarini. “The app store is to reach 10 Billion of downloaded applications these days and it is expected that around March applications will overtake music sales on iTunes. It is therefore an important market in which AvMap enters with a product that is not a "me-too", but rather meeting specific needs of users who have been neglected by the major satnav companies. In partnering with Touring we have created a tourism navigation application."

AvMap is now preparing an iPhone application for the Brasilian market where the company has a growing business as well as launching “several other App for iPhone in 2011, so as to meet the diverse needs of navigation of a specialized audience such as that of the campers, who now can see on the iPhone only points of interest, but do not yet have a comprehensive navigation application dedicated to recreational vehicles," added Lazzarini.

Wednesday, January 26th 2011


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