Interview with adNav: “Ad-supported GPS travel concierge”



adNav Boomerang
adNav Boomerang
adNav, a Brooklyn-based start up, self-defined as a ”GPS Marketing Solutions Company”, has developed an ad supported mobile concierge system integrated with GPS navigation called the “Boomerang”. adNav builds custom applications to match the branding and service level of its partners: hotels, car rental and any other types of travel company that want to offer added service to its customers. Through the integration of its mobile marketing platform, adNav is able to offer the boomerang solution at little or no cost to its partners.

Adnav uses Tele Atlas maps and the deCarta navigation engine to power its solution.

GPS Business News interviewed with Getzy Fellig, president of Adnav, to understand this new concept launched this week in San Francisco at the CTIA trade show.

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Friday, October 26th 2007

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