“Real-time traffic updates from SUNA have already been adopted by the majority of the leading GPS device manufacturers”, said Adam Game, Chief Executive Officer at Intelematics Australia. “Aside from the high-volume PND market, we have also developed significant partnerships within the in-car satellite navigation space in the past 12 months. We now supply to several of Australia’s leading car manufacturers such as Ford, Nissan and Toyota as well as aftermarket in-car navigation brands like Pioneer, Eclipse and Alpine.”
According to Intelematics, Australia has a very high standard attachment rate for traffic on PNDs compared with Europe and the US but to date, a lower attachment rate for embedded in-car navigation, compounded by Australia’s low rate for factory fit navigation. However, Mr. Game expects the majority of new vehicles in Australia will be fitted with navigation as standard within the next two to three years.
“We believe the in-car satellite navigation market will experience big growth off a relatively small base in the coming years as new vehicle models are released with much more attractively priced navigation options. SUNA will be standard on many of these new models.”
Another driving force behind SUNA’s growth is its expansion into other platforms including ninemsn, Google Maps, Telstra’s T-Hub, Nokia Smartphones and iPhone apps like Sygic’s Mobile Maps and Aura Drive.
The SUNA service is currently available in Adelaide, Perth, Melbourne, Brisbane, the Gold Coast, Sydney, and Canberra.