A French start-up named Insiteo and specializing in indoor positioning has concluded the initial phase of a founding round valued at several million Euros. Investment has been secured from venture capital firm Emertec and a small group of private investors, including Anne-Sophie Pastel, former CEO and co-founder of auFeminin.com, with the support of ACTA Finance.

“The increase in capital will enable us to equip our first clients, including a major site in Paris attracted by the benefits of the Insiteo solution,” said Arnaud Masson, President of Insiteo. “Ours is indeed a disruptive technology able to deliver to most existing phones a perfect continuity of location services in environments where GPS is unavailable, including commercial centers, tradeshows, and industrial sites,” Mr. Masson continued.

Insiteo’s technology is an infrastructure-based solution that combines A-GPS, WiFi, Bluetooth, and, in some cases, FM radio to provide indoor, sub three meter positioning. “We’ve identified sites where our clients place a sufficiently high value on being able to deliver location-based information that they can justify a modest investment in site-specific infrastructure”, explained Stuart Strickland, vice president at Insiteo. “Unlike many RTLS systems – which, in some respects, this approach resembles – we do not rely upon any customized user equipment, so anyone with a phone can essentially walk in and participate”, he added.

The business model of the company is first to sell its location solution to the owners or occupants of premises such as airports, museums, stadiums or convention centers. Moving forward it seems the company could license its intellectual property to other entities in the value chain such as handset manufacturers, Wi-Fi hotspot suppliers, etc…

The Insiteo technology will be available to visitors of a in large public space in Paris later this fall.