Euclid:euclidanalytics.com/, a Palo Alto start-up company that specializes in real-world shopper analytics for retail has secured a Series B round of funding led by Benchmark Capital with participation from NEA, Harrison Metal, and Novel TMT...

Indoor Positioning start-up ByteLight announced last week the first public pilot of its LED-based technology at the Boston Museum of Science. ByteLight-enabled lights transmit proprietary signals which can be picked up by camera-equipped mobile...

In-store mapping and search start-up Aisle411 today at CES announced the availability of an indoor geo-fence alert API allowing retailers to message shoppers based on their in-store location. This new technology is being showcased in the aisle411...

In-store analytics start-up Euclid has announced partnerships with enterprise Wi-Fi providers Aerohive Networks, Aruba Networks, Fortinet and Xirrus. These partnerships give retailers, malls and other venues the ability to measure in-store behavior...

GPS Business News caught up last week with Rob Palfreyman, CEO of UK-based indoor location technology provider Sensewhere. Since our initial interview at Mobile World Congress in March this year the Scottish start-up has opened an office in Silicon...

Yesterday Google announced an update (V2) to their Google Maps Android API which opens up more features for developers to build into their location-based services. As part of this new version of the API, developers will have access to 3D buildings...

Indoor maps supplier Micello has recently supplied maps to Walmart for its mobile applications and mobile website. This week Walmart has unveiled a new version of its mobile apps and website for Black Friday that includes local store maps with...

GPS Business News this week spoke about indoor location with Ted Morgan, CEO of Skyhook Wireless the pioneer of Wi-Fi-based location systems. GPS Business News: there are a lot of talks these days about indoor geo-location, what is your take on the...

Semiconductor vendor Qualcomm has announced today its foray into indoor positioning both through its Snapdragon chipset that powers smartphones and through its Atheros Wi-Fi access point solutions. IZat Indoor Positioning Software The IZat Indoor...

Google this week announced a new set of indoor maps for public locations in Belgium. It includes a list of retailers, shopping centers, museum, universities, art centers as well as 32 of the largest railway stations in Belgium. Belgium adds to...

Indoor location services provider Meridian today announced the availability of two software developments kits (SDKs) allowing third party developers to use Meridian’s indoor navigation software or Meridian indoor location technology in their apps....