“The launch of INRIX Real Time Flow in Europe follows extensive ground truth testing in June 2009, with drivers across major European cities in key markets”, said INRIX in a press release. This announcement follows last week release of a database of historical traffic speed across the same countries.
INRIX first announced its European ambition in April 2008 in signing an agreement with ARC Transistance, a conglomerate of eight major automobile clubs in Europe and a pan European provider of traffic incident information in 16 European countries. INRIX has also waved its own relationships with local traffic providers such as ANWB (Dutch motorist association) or ITIS Holdings in the United Kingdom. In addition to that the Seattle-based company has sealed agreements with fleet tracking and other types of business able to offer real-time GPS probes data. Coyote, the French provider of real-time speedcam information is for example among these sources.
With this offering INRIX will compete with the recently available Tele Atlas HD Traffic service - available so far in Germany, the Netherlands and Switzerland. NAVTEQ is also likely to offer pretty soon some level of pan-European coverage based on its German acquisition (T-Systems Traffic), a collaboration in France with Autoroutes Trafic and its long time partnership with Trafficmaster in the United Kingdom.
Now the race is on between these players to provide the most reliable information with the biggest footprint. INRIX is definitely the smaller player in this list but still has its chance to succeed. The technology is proven on the US market with a large range of customers: having Ford (Ford Sync) and TomTom among them certainly open some doors a tEuropean car manufacturers and navigation systems suppliers. The biggest threat to INRIX is probably to face map data providers who can bundle their map database with their traffic offering.