In addition to a general manager for Europe (read here
), traffic information provider INRIX has recently hired Chris Hamer as vice president of marketing. Mr Hamer is assuming responsibility for overall corporate marketing, branding strategy, and channel marketing. Existing VP of marketing Scott Sedlik is refocusing its activities as VP Product Marketing, with its hands on the marketing of INRIX products and services.
Chris Hamer is a seasoned marketing executive with over 20 years B2B and B2C experience in technology and automotive companies. He was most recently senior vice president, sales and marketing for SpeedShape, a company in the field of advanced 3D and CGI animation technology. Previously, he held senior advertising and marketing roles for Sony, Cadillac, OnStar and priceline.com.