Seattle-based provider of traffic information INRIX is announcing this week the first customers for its real-time traffic service in Europe. The company signed up with NAVIGON to power the connected PNDs and the smartphone applications of the German brand (both in Europe and in the US). Another customer is Motorola who is releasing this month in Europe its Milestone Android-based smartphone that includes optional navigation software also powered by INRIX traffic services.

After launching it in the United States some weeks ago, NAVIGON has started selling traffic information in Europe as an optional in-app purchase (€19.99) for its iPhone navigation application (€99.99). This software is currently the top grossing application on iTunes in the United States, Germany, France and Italy. This is even the case in the Nederlands, TomTom home country.

On the old continent INRIX now offers traffic information in 14 countries with GPS probe data from over 400,000 vehicles and devices. Moving forward the company will launch in Europe its free iPhone and Android applications that offers traffic map display in exchange of what customers become GPS probes themselves.

Other INRIX Smartphone customers include Intrynsic (Destinator), ALK Technologies, TeleNav (Sprint and AT&T navigation solutions ) and Telmap. "We are powering eight of the top ten mobile navigation solutions" stated Scott Sedlik, vice president marketing at INRIX in an interview with GPS Business News yesterday.