Matia Grossi, author of the report, says “Photo sites and online communities, e.g. Flickr and MySpace, need to maintain financial growth through traffic-based business; camera manufacturers need to differentiate in an increasingly competitive market; end users need new and innovative management functionalities for their offline pictures libraries. GPS is potentially the answer”.
But for Grossi: “A traditional hardware solution is not well suited for the digital camera space for a number of reasons, including cost, battery drain and performance. Furthermore, people expect to capture the moment in an instant and do not want to wait for 30 seconds or more to get a fix. A GPS system, targeting the camera space, needs to address all these fundamental industry requirements”.
IMS Research thinks software GPS such as the swGPS solution developed by NXP Software is answering these needs. The SnapSpot GPS from NXP is a low cost/low power alternative that easily integrates into these devices, requiring little additional hardware. When taking a photo, SnapSpot captures 100ms of digitized GPS signal and stores it in memory. On downloading the photos to a PC, the location is calculated using remote servers. (read here our previous article about swGPS from NXP).
IMS Research believes that software-based technologies will force manufacturers to change their minds and drive uptake of GPS and geo-tagging.