Through this agreement, Harman and Navteq have identified special areas of collaboration. On the technical side they have expanded their technical cooperation “with an emphasis on leveraging connected capabilities and automotive integration to deliver fresher map data”. On the content side they expect an acceleration of “content introduction including integration of NAVTEQ’s dynamic content portfolio to maximize the full capability of Harman/Becker’s next generation infotainment systems”. On the sale and marketing side, Harman and Navteq will “broader global relationship including joint offerings in Russia, China, Korean and other emerging markets”, and expand “marketing and distribution programs with an additional focus on electronic distribution”.
“Extending our relationship with NAVTEQ not only secures access to premium data, but it enables us to more rapidly develop new functional capabilities,” said Dr. Erich Geiger, Harman CTO.
Like Garmin, Harman is willing to secure its map data sourcing before the forthcoming acquisition of the two global digital map provider Navteq (by Nokia) and Tele Atlas (by TomTom). Many players on the navigation market have done the same, however listed company are particularly keen in letting know their shareholders they have secured such deals.