ABI Research forecasts 90 million MID units to ship over the next 4 years. “Social networking and location-based service trends comprise a significant share of the Internet traffic today and are appealing to MID users”, explains Pankaj Kedia, director of Global Ecosystem Programs for Intel Corporation’s Ultra Mobility Group. It is therefore not surprising GyPSii wants to be on these platforms in addition to mobile phones.
With this announcement GyPSii demonstrate its large development capabilities in adding support to several platforms on the top of the existing Symbian, Windows Mobile, BlackBerry devices and the Apple iPhone. As such the company is starting to run one step ahead of its competitors to achieve a critical mass. Obviously phones – and particularly GPS-enabled Smartphones – are the core target here. In the long run the recently announced partnership with Samsung is definitely more crucial to achieve mass market than MIDs, but in a short term perspective all will concur to achieve market dominance.
Global from day one
Additionally, and probably even more important, GyPSii has been a global company since day one. Being funded by a British national, Sam Critchley, and a Silicon Valley veteran, Dan Harple, both living in Amsterdam was a good start. It was quickly followed by the opening of offices in the US, a Chinese data centre and partnerships in China and India. Today GyPSii software is available in ten languages. In comparison its competitors such as Pelago, uLocate, Loopt and others are very much U.S. centric.
In the social networking arena MySpace and Facebook have been successful because in the “PC world” the U.S. is a key market: being successful there is a good guarantee to be elsewhere. But in the “mobile world” the U.S. is just one market among others.