GyPSii users will have access from their mobile phone to eLong’s large selection of hotel content, allowing them to search for nearby hotels, review comments, pictures and contact information, and to contact eLong to make a reservation.
Under the agreement, eLong will pay GyPSii a referral fee for hotel customers using the GyPSii platform. This deal will cover 7,000 hotels in almost 400 cities across China. This is one of the revenue streams GyPSii is betting on to monetize its free-to-use platform. “This deal plays to our strategy of integrating best-of-breed third party content into GyPSii en route to mass market adoption,” commented Shane Lennon, vice president of marketing at GyPSii.
GyPSii has been very active in China since its inception. Last year the company started with the opening of a data centre in Shanghai. More recently it has partnered with Nav2, a Chinese provider of digital maps (a joint venture between NavInfo and NAVTEQ), so GyPSii users in China can access a diverse range of premium third party content and services.
To enrol users, the company signed an agreement with mobile operator China Unicom to provide the service to its subscribers during and after the recent Olympic Games. Last month GyPSii also announced a deal with MyNet, a service provider to China Mobile and its 480 million subscribers. Additionally, GyPSii has been made available to members of the Dopod Club, the online community for Dopod device users in China.