Google tests location-based advertising on cell phones

Google tests location-based advertising on cell phones
In an interview with French financial newspaper Les Echos, John Hanke, the director of Google Earth & Google Maps said: “we are currently testing location-based advertising on mobile phones in the United States”.

Three approaches are currently tested: offering a link to the website of the local advertiser, a click to call button or directions to the store. « We are currently looking after the best way to proceed in order not to annoy the user and to offer the most useful service".

“It should be launched next year”, he added.

John Hanke also explained that on the PC screen Google Maps already offers sponsored links.

Read the full interview here (in French).

Thursday, November 13th 2008

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