IMO, this may spell the end of the road for TomTom as we know it now. Unlike their main competitor, Garmin, who from the beginning included aviation, marine, fitness and handheld in their business plan, TomTom hooked their star to pnd's. Once the wilting pnd market became obvious, they finally decided to move from a one-trick pony into mobile apps, a market they stuck a toe in a few years ago, then largely abandoned. Their recent decision to forego development for the Android platform now makes complete sense. There's no way a high-priced navigation app can get much traction on that platform with a pretty-well designed first effort from Google already included free. With the likely roll-out of Google's turn-by-turn on the iPhone platform sooner rather than later, both Navigon and TomTom will be unable to sustain a rather high price for their software solutions. With the plethora of acceptable navigation apps at little to no cost on mobile platforms, premium prices were already under pressure. As I see it, TomTom (Navigon as well) has little choice but to drop the price of their offering, maybe even in half, or risk being a non-player entirely. The big problem now is, what do they replace that lost revenue with? Until last year they were almost totally dependent on pnd sales. Even now the revenue from TeleAtlas combined with iPhone software sales is negligible, contributing little if anything to the bottom line. Does it have the potential to negatively affect Garmin as well? Absolutely. They've likely got one mobile-market -shot left with their springtime Android nuviphone. The original is a disaster with the price already down to $99. But whether Garmin or TomTom (or any of the other combined hardware/software providers) survive may come down to their basic business plans. One never put all their eggs in one basket to begin with. The other big guy never planned properly from the start. Just my opinion.

@gatorguy. the app is not really for free right? there are several monthly subscriptions you need to have to be able to use the app.

Keep in mind that TomTom, who owns TA, charges Google for every map license that has turn-by-turn voice navigaton. So, as long as Google is using TA maps, TomTom gets some revenue which is more than anyone else will be getting.

MSN for garmin gps is a joke, I recently purchased a garmin785T because of all the MSN features, too bad for me there closest tower is 100 miles away, in fact if I left my home in Wi I still would only have access to four towers on my way to colorado, I would have been better off buying a $79.00 unit instead of $400.00, I can only hope garmin comes up with a retro fix, if not I have a garmin, used three times for sale..