Google Maps switches to Tele Atlas for North American map data



Google Maps switches to Tele Atlas for North American map data
Google Maps switches to Tele Atlas for North American map data
Several blogs recently noticed that Google Maps switched from NAVTEQ to Tele Atlas for its map data in North America. However, there might be some confusion on this topic. Despite this change, Tele Atlas has not become the unique map data provider to Google. Google did not switch all its map purchasing to Tele Atlas; the Mountain View company continues to rely on many other providers throughout the world: AND, Europa Technologies, Basarsoft (Turkey), MapIT (Australia), Zenrin (Asia), etc.

Nokia or price?

There are obvious questions raised about this choice for Tele Atlas instead of Navteq. Many bloggers seem to believe it is due to Nokia having bought NAVTEQ. It might be the case, but it also might be due to pricing issues. As far as their financial results were public, NAVTEQ demonstrated it was a very profitable company while Tele Atlas was barely making money. Rather than anything else it is highly possible that Google chose Tele Atlas because they were less expensive. Map data has a cost and getting the best deal is part of the game - for Google too.


Tuesday, September 23rd 2008


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