According Google "as of today, users in Germany can send a business listing found on Google Maps Deutschland directly to cars enabled with the BMW Assist service. Drivers can then set it as the destination for the in-car navigation system, or they can call the business from within the car".
A video demonstrating the technology is available here:
This is a new example of a manufacturer starting to focus on a "beyond the car experience" for the user. We guess this might be available someday as a right click option onyour mouse.