Barcelona was the first location to open in EU and is the larger scale launch with 20 GoCars that will rise to 40 cars within next 6-9 months. The GPS Tour Network in the city offers multiple tour routes that give different perspectives on the city. Tours are available in English, Spanish and Catalan. Lisbon, with tours in Portuguese and English, launched in late-June with 10 GoCars with plans to go to 20 soon after.
The GPS software that drives the GoCar tour experience was developed in San Francisco and is licensed to the operators in Europe via a franchise agreement. GoCar said it has filed a patent in the EU patent office covering its way of delivering location-based content.