Globalstar’s subsidiary to launch satellite tracker for consumers



SPOT messenger
SPOT messenger
SPOT Inc., a subsidiary of Globalstar, today announced the introduction of the SPOT Satellite Messenger, a global satellite tracker dedicated to consumers. Including a satellite communications modem and a GPS receiver, the SPOT messenger handheld allows outdoor enthusiasts to send their position to emergency services and family independently of cellular coverage. This device is priced at US $149 and a one year service subscription starts at US $99. It will be available to the public starting November 1, 2007 in the United States.

“Never before have all of these innovative features existed in one device – in some cases, the technology just didn’t exist, and those that did were too expensive” said Darren Bassel, Director of Retail Marketing for SPOT Inc. “Now, virtually everyone can afford a potentially life-saving satellite messenger. The SPOT Messenger really represents the next-generation of satellite-based solutions for consumers. This product is just the first in what we expect to be a series of innovative SPOT satellite products designed for the everyday consumer.”

The SPOT messenger offers four features: “Alert 9-1-1” dispatches emergency responders to an exact location (in the United States), “Ask for Help” sends a request for help to friends and family; “Check In” lets contacts know where you are and that you are okay (via SMS or email); “Track Progress” sends and saves your location and allows contacts to track your progress using Google Maps.

Globalstar’s subsidiary to launch satellite tracker for consumers
The annual fee is US $99 for the basic service. To have real time tracking adds $50 to the bill. Customers registering for SPOT can also sign up for the GEOS Search and Rescue Benefit ($100,000 worth of benefits) for $7.95 per year.

Weighing 7.4 ounces (210 gr.) and the size of a thick PDA, SPOT floats, is waterproof, rugged and resists extreme temperature. It uses AA size lithium batteries and when powered on has a standby battery life of approximately 12 months. Using the Globalstar’s satellite communication network, the SPOT service is available around the world, including virtually all of the continental United States, Canada, Mexico, Europe and Australia, portions of South America, Northern Africa and Northeastern Asia, and hundreds or thousands of miles offshore of these areas.

SPOT is an interesting new product priced adequately to serve the growing market of outdoor and recreational maritime activities. Market research firm Experian Simmon’s estimates that the qualified outdoor enthusiast market exceeds 64 million consumers in the United States alone.

More information: www.findmespot.com

Tuesday, August 7th 2007


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