"Every day, more people are opting to use mobile apps as a way of consuming travel information," said Adam Medros, vice president of global product for TripAdvisor. "EveryTrail bolsters our continued commitment to grow TripAdvisor's mobile offering, and enable travelers to access walking tours, city guides and hiking trails directly from their smartphones."
TripAdvisor was relatively late to launch a mobile presence - in March 2010 - with a mobile website, then apps for the iPhone, Android, Nokia, and Palm smartphones, as well as the iPad. This acquisition will amplify its presence on mobile with a well working business model as EveryTrail mixes user-generated free content with branded (such as Fodor’s) and non-branded tours that are paid content.
In January 2010 GlobalMotion had raised $1 million in funding in a Series A round lead by The Band of Angels along with a group of domestic and international private investors.
Watch here our September 2010 video interview with GlobalMotion's CEO Joost Schreve .