GfK Location Insights Launched in the U.S



GfK Location Insights Launched in the U.S
Market research firm GfK has launched this week in the United States Location Insights, a service that uses anonymous Cell-ID-based location data to help retailers understand the movements and demographics of crowds around and in specific stores.

The location data from the network is combined with socio-demographic profiles from GfK consumer research and the US Census.

Location Insights allows retailers to improve their decision making in the following areas:
- Observe visitor traffic for competitive retail sites 
- Identify store locations with the greatest sales potential and competitive positioning 

- Optimize mix of local marketing and advertising, and monitor competitor ad effectiveness


- Compare store sales to metrics such as foot traffic and loyal shopper frequency across your store portfolio
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Tailor assortment to more closely fit changing demographics of foot traffic
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Determine when and where to place Out of Home advertising to best reach targets and optimize advertising campaigns

A few months ago GfK partnered with Telefónica to offer a similar product in Europe and South America (read more here).


Tuesday, January 15th 2013


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