The deal was signed in three weeks, for an undisclosed seven-figure sum: the “biggest-ever” shirt sponsorship deal for Boro, according to club’s sources. Graham Fordy, Head of Commercial, from Middlesbrough FC said, "The deal is initially for 12 months but we are already in discussions about extending the sponsorship into a second year”.
As a prime sponsors Garmin’s name will be on the player’s shirts at home and away. As part of the association, Garmin will be providing Middlesbrough coaches and players with Garmin Forerunner sport GPS to aid their fitness training and development. “There are numerous activities where the Garmin brand will be visible, including advertising boards and online activity. Garmin will have a strong presence at the Riverside Stadium throughout the season and will also be working closely with Middlesbrough FC in community projects”, added Garmin.