Garmin to sell U.S. scenic roads content online



Garmin to sell U.S. scenic roads content online
Garmin today announced a partnership with MAD MAPS, a U.S. content provider of scenic roads maps, to sell additional tourism content to its PND customers. Beginning in December, Garmin will make three MAD MAPS product lines (a total of 53 different maps) available for download from its website.

"Our road scouts and research staff identify funky, quirky, and fascinating places to visit along our routes. Then they compile rich, detailed information on each of them," said Mad Maps founder Jenny Lefferts. "Our partnership with Garmin ensures that now anyone with a car, RV, or motorcycle and a Garmin device can benefit from our team's efforts." In addition to Garmin's preloaded points of interest, MAD MAPS' data features a variety of specific points of interest associated with each route, including roadhouses and other highlighted attractions.

Each product will be priced $6.99 (“Get Outta Town Series” or “Rally run series” featuring 5 to 7 routes per map) or $11.99 (“U.S. Regional Touring Series“, featuring 25 to 35 routes per map). Interestingly the digital version of these products will be one to two dollars more expensive than the original paper product from MAD MAPS.

In September MAD MAPS had already signed another partnership with Tele Atlas to power “Tele Atlas Touring Series”, a digital map product featuring content and scenic route information from “Get Outta Town” series (read more here).


Monday, October 29th 2007

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