Garmin releases outdoor GPS with built-in camera



Garmin releases outdoor GPS with built-in camera
Garmin releases outdoor GPS with built-in camera
Garmin today announced the Oregon 550 and Oregon 550t touchscreen handheld GPS devices, integrating a 3.2 megapixel digital camera. The Oregon 550t, with preloaded 100K topo maps for the entire U.S., retails at $599.99 while the Oregon 550, with worldwide basemap in shaded relief, is $499.99.

These two units boast a color 3-inch touchscreen display, 850 Mb of internal memory, a microSD card slot, a 3-axis tilt-compensated electronic compass and a barometric altimeter in a waterproof casing. Weighting 6.8 ounces (193 grams), the Oregon 550 and Oregon 550t come with two precharged AA NiMH batteries.

While Garmin is not the first to release an outdoor GPS with built-in camera – Magellan did it about one year ago – the Kansas company continues to build up its high end brand of outdoor products with such line-up. At a time when the PND market is taking a blow, outdoor and fitness products now represent 18% of Garmin’s business (against 11% in Q1 2008) with operating margin of 35%. Expanding this business becomes therefore crucial to create value for its shareholders.

Thursday, May 7th 2009


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