Garmin joins Best Buy on Nascar sponsorship

Garmin joins Best Buy on Nascar sponsorship
Garmin announced that it will become an associate sponsor of the No. 66 Haas CNC Racing team in the 2007 Nextel Cup Series with driver Jeff Green. Electronics retailer Best Buy is the car's primary sponsor.

"This sponsorship makes perfect sense for Garmin. Many of our customers and associates are among the 75 million brand-loyal fans who follow NASCAR closely, and partnering with one of our major retailers affords us synergies that we simply can't get elsewhere," said Dan Bartel, Garmin's vice president of worldwide sales.

The Garmin logo will be prominent on the No. 66 car as well as on driver and crew uniforms and support vehicles throughout the 2007 season. Additionally, the Best Buy Fun Zone Technology truck, which makes appearances at races, will feature an interactive Garmin kiosk. The No. 66 car will also make appearances at select Best Buy stores along with specially- designed Garmin point-of-purchase displays. When NASCAR comes to the Kansas Speedway on September 30, 2007, Garmin will serve as the primary sponsor.

Friday, February 16th 2007
ludovic Privat

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