The unit is a custom product with features that are specifically designed to complement Honda vehicles. It contains a preloaded Honda database so drivers can always find their nearest dealership and has a custom dash board attachment with an integrated power supply. There is a unique mount for each vehicle dash board, which means no visible wiring and when the navigation device is removed, a matching cap discretely hides the mount.
The design is based on the Garmin nuvi 360 which combines slim- line, portable casing with European mapping and Bluetooth wireless capabilities.
The units will be supplied by Honda Access Europe N.V. and offered in dealerships across Europe.
Honda’s market share in Europe is around 1.5%, selling about 225,000 vehicles per year.