Wikango Max will retail at €99.95 with a €8 monthly or €80 for a yearly subscription. The product is also offered at €299.95 with an included, lifetime subscription. Wikango Max is starting shipping immediately in France with retail presence expected in the coming weeks in Belgium, Netherlands, Spain and Italy. The product is roaming free of charge in Western Europe powered by an Orange SIM card.
The Wikango community currently has around 1.2 million members with 500,000 active users (who have contributed in the past month) of which 400,000 are located in France. On average, around 1,000 user-generated speedcam location alerts are processed each day on the servers of the company.
With this new product GPSPrevent is aggressively competing with Coyote which pioneered the market and sells its subscription at €12 per month with devices starting at €149.
Wikango’s mobile application was initially free on the iPhone platform, mainly due to the fact GPS Prevent was willing to build a large community. Nowadays this community is large enough which means the company is willing to monetize this mobile audience. Therefore the company likely to be moving to a freemium model in the coming months, explained co-founder and CTO Francois Doffiny during a press conference in Paris yesterday.
Since its inception in 2004, GPS Prevent sold over 800,000 devices (connected and non-connected), 1.2 million databases for Personal Navigation Devices and enjoyed over 1 million downloads of their mobile applications, most of them on iPhone and Android handsets. GPS Prevent turnover was €11.4 million in 2009 (€10.7 in 2008 and 2007) with a staff of 25 employees.