Smartphones, Feature Phones, Personal Navigation Devices, and Factory-Installed In-vehicle Navigation Devices are the four largest segments of the global GPS devices market, wrote the research firm in a new report.
“The key driver behind GPS Navigation adoption will be smartphones-- we forecast that global shipments of smartphones with GPS/LBS capability will increase from 297.7 million in 2011 to 604.9 million in 2015. This is the biggest growth among all the categories of GPS/LBS devices,” said Nizar Assanie, Vice President Research at IEMR.
“We are forecasting robust growth in GPS-enabled devices in Western Europe. Germany, Netherlands, and the United Kingdom will be leading the pack in Western Europe with shipments of GPS devices in these markets growing at about 15.1% annually for the next five years and smartphones with GPS/LBS capability growing between 17.9% - 20.1% annually,” added Andrew King, Vice President Business Development EMEA at IEMR.
“Personal Navigation Devices, however, will see an overall decline both globally and in the region primarily because the price points and use cases for such devices is no longer compelling,” said Mr. King.