The FinePix F550 EXR has a 16 megapixel EXR CMOS sensor, high speed shooting capabilities, a 15x wide-angle zoom lens and Full HD movie functionality. The FinePix XP30 has 14.2 megapixel resolution with a 5 times wide zoom with optical image stabilization. It is a waterproof, shock proof device made for outdoor use.
Both devices geo-tag images displaying them either as longitude and latitude or by place name thanks to a database of half a million POIs (worldwide from NAVTEQ and Japanese from Zenrin) embedded in the camera.
Last but not least, the “Route Logging” function stores location data every 10 minutes (in a particular standby mode) and, once the images are downloaded to a PC through MyFinePix Studio (bundled image viewing software), a map of the route, along with the pictures you took along the way is created using Google Maps. To provide that functionality Fujifilm is likely to be using a low power GPS chipset such as SIRF StarIV.