Ex Vodafone CMO Becomes Chairman of Benefon

Peter Bamford
Peter Bamford
Peter Bamford has joined Benefon Oyj as Chairman of the Board of Directors. Mr. Bamford will lead Benefon’s strategic repositioning into the fast evolving navigation and location solutions market. Benefon is Finnish company specialized in GSM+GPS mobile telematics equipment and solutions since 1988.

Mr. Bamford was most recently an executive director of Vodafone's, a role he held for eight years. In his most recent role as Vodafone’s Global Chief Marketing Officer, Mr. Bamford was responsible for all marketing and commercial activities including brand, global product development and content management. Previously, Mr. Bamford was Chief Executive for Vodafone’s U.K. business and regional Chief Executive of Northern Europe and of the Middle East and Africa region. At Vodafone he was also responsible for global corporate customers and the management and procurement of the global handset portfolio.

“I am delighted to be joining to the Board of Directors of Benefon”, stated Peter Bamford. “I am very impressed by the momentum the company is achieving and I am looking forward to the challenge of assisting Benefon as it repositions itself into the rapidly evolving mobile locations solutions market from its traditional focus on mobile hardware.”

Friday, April 27th 2007

Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry | Press Releases