Mr. Bamford was most recently an executive director of Vodafone's, a role he held for eight years. In his most recent role as Vodafone’s Global Chief Marketing Officer, Mr. Bamford was responsible for all marketing and commercial activities including brand, global product development and content management. Previously, Mr. Bamford was Chief Executive for Vodafone’s U.K. business and regional Chief Executive of Northern Europe and of the Middle East and Africa region. At Vodafone he was also responsible for global corporate customers and the management and procurement of the global handset portfolio.
“I am delighted to be joining to the Board of Directors of Benefon”, stated Peter Bamford. “I am very impressed by the momentum the company is achieving and I am looking forward to the challenge of assisting Benefon as it repositions itself into the rapidly evolving mobile locations solutions market from its traditional focus on mobile hardware.”