European consumers more interested in mobile navigation than mobile TV



European consumers more interested in mobile navigation than mobile TV
A European survey conducted by the market research firm Canalys among adult mobile phone users shows that "62% agreed or agreed strongly with the statement that it would be useful to have satellite navigation built into their phone, with even higher levels among existing navigation system owners and regular business drivers”.

Pete Cunningham, senior analyst at Canalys commented "Consumers are much more excited by the prospect of having GPS on the handset than mobile TV". Indeed, only 51% of those surveyed expressed some interest in mobile TV.

And Cunningham to add: “Operators need to think carefully before prioritizing unproven content services over applications that consumers already accept are useful and have value."

The online survey was conducted in April among more than 2,000 employed, adult mobile phone users in France, Germany, Italy, Spain and the UK.

Wednesday, May 16th 2007

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