"By dialing DIR-ECT-IONS, anybody can turn their cell phone into a 'free GPS'. Now you can get directions anytime by calling and asking -- no downloads, special phone, or web plan." said Amit Desai, cofounder and chief product officer of Dial Directions. "DIR-ECT-IONS opens up location-based services to all cell phone users, the majority of whom want something easier and more available than today's complicated 'smart' phones."
Today in beta, the voice recognition performs well, but we never received a text during our trial despite getting the correct address of the nearest Starbucks over the phone. This service works only in the San Francisco Bay Area, New York City, and Los Angeles at this stage. Dial Directions is a privately-funded company.
trying the service with another wireless network (AT&T instead of T-Mobile) we got the direction to the nearest Starbucks in a matter of seconds.