Dial Directions launches voice activated “Directions” service for US cell phones

Dial Directions launches voice activated “Directions” service for US cell phones
Dial Directions, a San Francisco -based company today introduced in the United States the voice-activated phone service "DIR-ECT-IONS" (347-328-4667), which enables any cell phone user to call and ask for directions to any address or store destination. The free service asks callers for their start and destination and sends driving directions by text message.

"By dialing DIR-ECT-IONS, anybody can turn their cell phone into a 'free GPS'. Now you can get directions anytime by calling and asking -- no downloads, special phone, or web plan." said Amit Desai, cofounder and chief product officer of Dial Directions. "DIR-ECT-IONS opens up location-based services to all cell phone users, the majority of whom want something easier and more available than today's complicated 'smart' phones."

Today in beta, the voice recognition performs well, but we never received a text during our trial despite getting the correct address of the nearest Starbucks over the phone. This service works only in the San Francisco Bay Area, New York City, and Los Angeles at this stage. Dial Directions is a privately-funded company.

trying the service with another wireless network (AT&T instead of T-Mobile) we got the direction to the nearest Starbucks in a matter of seconds.

Monday, July 16th 2007

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