On any cell phone, users simply dial "DIR-ECT-IONS" (347-328-4667), speak their starting location and destination (address/intersection, store or event), and the service instantly sends simplified (see picture) driving directions by text message.
"Whether you're looking to get to an address, finding the nearest business chain, or attending a local event -- it's all just a simple, free call from any cell phone," said Amit Desai, cofounder and chief product officer of Dial Directions.
Dial Directions' new 'event' feature lets any caller get directions to a local event from any starting point. Any organizer can have an event supported in Dial Directions simply by self-publishing the event location at www.dialdirections.com. After posting, organizers can tell their audience to get directions by dialing DIRECTIONS and saying the event name. In addition to directions, the service also provides event details, such as date and time.
"The addition of events to the Dial Directions service is both unique and valuable," said Greg Sterling, founder of Sterling Market Intelligence and analyst with Local Mobile Search. "It points the way to a broad new range of services that extend voice search well beyond the traditional directory assistance model."