All you can eat subscription for additional maps
The PN-40 comes with Topo USA 7.0 software built on 1:100,000 U.S. Geological Survey (USGS) data, displaying current terrain and land cover detail plus updated DeLorme street and road data. But the most interesting feature is that for a low $29.95 annual subscription users can download an unlimited amount of supplemental data including high-resolution aerial imagery, NOAA nautical charts, and USGS 1:24000 scale topographic maps.
Crossing the chiasm to mass market adoption
Despite this large content offer, this new product sounds a bit expensive compared to the Magellan Triton product range which starts at $129 (with no map included). Additionally, DeLorme’s user interface is now looking a bit outdated compared to Magellan and Garmin which have restricted the number of hardware buttons, developed icon-based menus and introduced touch screen on high end products.
On a marketplace dominated by one player, Garmin, challengers such as DeLorme shall find a sustainable business model to maintain their profitability in the long run.