At that price this innovative device has a better chance to find its market. The Garmin Nuvi 780 (with MSN Direct one-way connectivity) currently sells at $533 and the TomTom Go 720T sells at $494 on Amazon.com. Therefore a Dash plus a one year subscription comes at the same price than a high end TomTom and Garmin device with much more value in the form of local search, gas price and traffic information gathering both data from INRIX and other Dash Express users.
However, if Dash really wants to compete head to head with TomTom and Garmin on the high end part of the PND market, the company will have to find a place on the “brick and mortar” shelves; a tough challenge ahead.
For more look below at the video from Walt Mossberg, technology columnist at the Wall Street Journal.