Daimler Invests in Ridesharing Community Carpooling.com



Daimler Invests in Ridesharing Community Carpooling.com
Last week German car maker Daimler announced an investment in the European ridesharing community start-up carpooling.com. Said to be the largest ridesharing community in the world, carpooling.com is transporting 1 million people a month across Europe. The platform is available on the Internet, on smartphone apps and Facebook.

Financial terms of the investment have not been disclosed but according to TechCrunch the Daimler investment has been €8 million.

“We view ridesharing as an important element of intelligently networked mobility. Our engagement in carpooling.com is a logical step in offering our customers an even wider range for getting from Point A to Point B,” explained Wilfried Steffen, who heads up Business Innovation at Daimler AG.

“We will be utilizing the new capital to further improve our offerings, broaden our customer service and make carpooling available to even more users worldwide,” said carpooling.com CEO Markus Barnikel.

Daimler has shown for many years its interest in new mobility systems. Its short-term car rental company car2go currently has over 130,000 customers. Since early 2012, Daimler has also held a share in MyTaxi.

In July 2012 Daimler launched the mobility platform moovel that mixes public and private transport systems and has started as a pilot in the German city of Stuttgart.

Daimler has gathered experience in the ridesharing market in two pilot projects in Ulm and Aachen with its car2gether ad-hoc ridesharing system.

Monday, July 30th 2012
Ludovic Privat


Nav & Telematics | Sport and Outdoor | Location Based Services | Tech & Innovation | Market Data | Finance & Legal | People and Jobs | Voices of the industry