Zoombak products are already available from consumer retailers and e-tailers such as Circuit City, PetSmart, Al & Ed’s Autosound, Amazon.com and BestBuy.com.
The Zoombak Universal A-GPS Locator costs $199 and a yearly plan is available for $144.99, or a monthly plan for $14.99. Using Zoombak’s website, customers can set up custom safety zones around locations such as homes, parks, malls and schools. When the device crosses one of the virtual boundaries, a text message or email alert notifies users of the location of the device. Users can also pinpoint their Zoombak’s location at any time on-demand from both their mobile phone and zoombak.com.
While the first to deliver a GPS beacon under $200 and to offer wide retail availability, Zoombak might soon be challenged on the price front by Location Based Technologies, a start-up which intends to distribute its waterproof PocketFinder at $130. However, due to the wireless bill, the cost of ownership of these devices will remain high at least in the short term. It is likely that a real mass market for GPS locator will emerge only when the monthly subscription of such products drops between $5 and $10.