Confirmed: Garmin-ASUS Alliance is Officially Dead



Confirmed: Garmin-ASUS Alliance is Officially Dead
Garmin and ASUS today confirmed the rumors flowing for a couple of days with a public statement reading: “Garmin and ASUSTeK Computer Inc. today announced a strategic decision to alter their current co-branded business model for location-centric mobile handsets. The two companies will not introduce any new co-branded handset models going forward, but will continue to sell and support models that have already been introduced to the market.”

More information will be provided tomorrow during the Garmin third quarter earnings conference call with financial analysts, but the company already said: “[it] will expand its mobile handset application development and plans to offer navigation and other applications through certain consumer application stores.”

Tuesday, October 26th 2010


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