During Global LBS Challenge Awards Ceremony, three Category winners and a Grand Prize winner were named in the following four categories: Business, Entertainment & Leisure, Navigation and Social Networking. The grand-prize winner and Business Application Category Winner, ComVu Media Inc., received $50,000 in cash and $100,000 worth of NAVTEQ map data licenses for up to one year. ComVu Media's application, ComVu PocketCaster GPS, leverages cameraphones with integrated GPS receiver to create an easy 'one-button' mobile Webcasting. It automatically embeds date, time and GPS data in a live video stream, and archives it. Location data can be viewed dynamically on maps, while the video is streaming.
Each category winner, excluding the Grand Prize Winner, received $10,000 in cash and $75,000 worth of NAVTEQ map data licenses for up to one year.
The Category Winners are:
Entertainment & Leisure Application
TikGames' GeoChief is a social networking game in which individual players interface by way of a blog. The application allows users on the go to create blogs, track routes, and navigate anywhere with multiple tools such as compass and altimeter.
ParkWhiz Inc.'s Mobile Parking Information Search helps consumers find parking information about their surrounding area. While on the go, users have access to available parking information including prices, distance away, and hours of operation -- drivers even have the ability to reserve a parking space.
Social Networking Application
Jentro Technologies GmbH's activepilot offers local search, car and pedestrian off board navigation with traffic avoidance and spoken street names, traffic information on commute routes, public transportation and flight information, personal security and community services information. Jentro won the Grand Prize for the European LBS Challenge just this past February.
Business wise the competition is primarily an excellent tactical tool to lock the market against Tele Atlas by drawing the most promising companies and innovations into Navteq's ecosystem.